Lesson 6 - How to Promote Green Cleaning by Using
Microfibers
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Customers Like Being Green
One of the questions we hear most often from cleaning
companies is, "How do I get more customers?" There is
a lot of competition in the cleaning industry so it's
sometimes hard to distinguish yourself from your
competitors. What makes you special? What do you offer
that no one else does? Why should we hire YOU?
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The JanitorialStore is a great source of affordable products for people in the cleaning business. |
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Many building service contractors are aware that green
cleaning is a hot topic these days due to health and
safety concerns by building owners and managers. As a
janitorial contractor you can distinguish yourself by
exploring the many excellent environmentally
preferable products available on the market today. And
two of those products are microfiber cleaning cloths
and flat mops.
When approaching your prospective customer, let them
know that you use environmentally friendly products in
your cleaning program. This is something that people
are interested in, but don't necessarily know a lot
about. This is your chance to shine. Share your
expertise in green cleaning products and the benefits
of working with a cleaning contractor who uses these
products. Bring along a microfiber cloth so they can
"feel" the difference, and offer a flyer that explains
the features and benefits.
Be a leader in your industry by taking steps to
implement environmentally friendly cleaning programs in
order to provide a healthier atmosphere for yourself,
your employees, your customers, and the environment.
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