Lesson 6 - How to Promote Green Cleaning 
 by Using Microfibers 


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 Customers Like Being Green 

One of the questions we hear most often from cleaning companies is, "How do I get more customers?" There is a lot of competition in the cleaning industry so it's sometimes hard to distinguish yourself from your competitors. What makes you special? What do you offer that no one else does? Why should we hire YOU?

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Many building service contractors are aware that green cleaning is a hot topic these days due to health and safety concerns by building owners and managers. As a janitorial contractor you can distinguish yourself by exploring the many excellent environmentally preferable products available on the market today. And two of those products are microfiber cleaning cloths and flat mops.

When approaching your prospective customer, let them know that you use environmentally friendly products in your cleaning program. This is something that people are interested in, but don't necessarily know a lot about. This is your chance to shine. Share your expertise in green cleaning products and the benefits of working with a cleaning contractor who uses these products. Bring along a microfiber cloth so they can "feel" the difference, and offer a flyer that explains the features and benefits.

Be a leader in your industry by taking steps to implement environmentally friendly cleaning programs in order to provide a healthier atmosphere for yourself, your employees, your customers, and the environment.



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