How to Set Prices for Cleaning Work


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 How much should I charge? 

Many people contact our site asking this question. Unfortunately there really is no exact answer to it. The price that cleaning companies charge varies from region to region around the country. It can also vary widely from business to business within an area.

You can find businesses that charge high prices and have all the work they want and other companies, in the same area, that charge much less yet barely get enough work to keep going.

 How much do you need? 

Before you start worrying about what the competition charges, decide what you need for your time to earn a good living. If you can't make at least that much then what's the point of having your own business? Moreover, if you compete strictly on cost you will never prosper because there will always be someone who will charge less than you.

On the other hand, if you promote your business on the quality of your service then your business will grow and price won't be the main issue with your customers.

 Pricing the market 

Pricing the market means determining what your competitors charge so that you don't price your service too high or too low. The easiest way to do this is to call them up and ask for an over-the-phone estimate.

If you do house cleaning work you might say something like this, "Hi, I'm interested in getting an estimate of what you'd charge to clean a house once a week. It has three bedrooms, one and a half baths and is around 1,600 square feet in size."

If you are interested in doing business cleans you could say, "Hi, I'm interested in getting an estimate of what you'd charge to clean a small business office once a week. It has two small rooms, each about 120 square feet, one large room, about 400 square feet, and two small restrooms -- one toilet each."

Once you get their estimate you can thank them and hang up. (Notice you don't have to say anything untruthful if you do it this way.)

This approach doesn't always work. People can be reluctant to give even "guesstimates" over the phone but it is worth trying.




 Independent Contracting 

Many people, when they start, subcontract for others. In other words, they do the work for another company and are paid by that company, not the original client. This is not only a good way to pull in income fast when you start your business; it's also a good way to learn about local prices for cleaning work. In general, as an independent contractor you will get around seventy percent of the total price of the job.

If you want to learn more about Subcontracting, as it's also called, Click Here

 I'm still not sure how to price a job 

We go over how to price a job in detail in our manual:
How to Start a Cleaning Company (And Make It Pay!)
but here is a quick way to estimate your bid price that you may find helpful.

Labor cost will be the major part of your expenses in any cleaning work you do -- if you can calculate that, you can easily estimate the overall price for a job. Here are a couple of generally used production rates for common cleaning tasks.


 Get profession quality but affordable software 


    

 to help you make professional bids 

It recently occured to me that I should add a little information about Jan Bid in this section. In case you don't know, Jan Bid is a bidding software package I sell elsewhere on my site.

It was written by Gary Clipperton an experienced cleaning professional and it's significantly less expensive than any other high-quality bidding software available.

PS - Along with Jan Bid you also get Gary's 37 page long bonus ebook. Here are some of the subjects it covers:

Determining your labor rate
Calculating Profit or mark up for labor costs
Labor x 2 formula
Discounting large contracts
Minimum Charge
Square footage pricing
Management Costs
Bidding Tips
Marketing your proposal

...Getting expert guidance in these areas will make you even more of professional when it comes to bidding cleaning jobs than using
Jan Bid alone would.


 Cleaning Variances 

NOTE: I used to call this section "Fudge Factors." In it, I listed about ten 'fudge factors' that slow down production rates. Gary Clipperton, author of the Cleaning Performance Handbook was nice enough let me replace this with his information on cleaning variances. 'Cleaning variances' is Gary's term for factors that affect cleaning production speed.

The difference between his 'variances' and my 'fudge factors' is that he has spent fifteen years developing a numeric value for each cleaning variance that reflects how much it will slow down production. Using Gary's cleaning variances gives you an easy way to produce a good estimate of how long it will take to do a job.


Cleaning
Variance
Description
Maximum
Reduction
Density of People large number of occupants/sq. ft
18%
Use litter, tracking in, untidy occupants
15%
Total Size large amount of sq. ft
12%
No. of Rooms many small rooms
9%
Clutter lots of collectibles
9%
Conditon or Age
9%
Cleaning Frequency 5, 3, 2 or 1 times per week
9%
Ease of Cleaning Floors congested, uneven floors
6%
Supply Storage janitor closets and easy dumpster access
3%
Limited Access locked areas, security
1%

The last item on this list is Limited Access. You either have limited access and it's set to one percent or you have good access and it's set to zero.

All the other variances are dividable by 3 so you can register one of four levels for any of them. For instance, using Cleaning Frequency as our variance: If your crew cleans a building 5 times a week then you have a cleaning variance of zero. But if they clean it 3 times a week you set it at 1/3 or 3% (1/3 X 9% = 3%) If you clean 2 times a week, it's 6% (2/3 X 9% = 6%). And if you only clean a building 1 time a week you use the full variance of 9%

 Quick Example Using Variances 

Let's say the density of people in an office you want to bid on is somewhat higher than average, set it to 1/3 of the Density cleaning variance or 6%. It has a high percentage of smaller rooms, set this variance to 6% (2/3 x 9% = 6%). And you will only clean it one time a week so set this variance to 9%.

If everything else looks good we can easily add up the results. It's 21% (6% + 6% +9% = 21%). So it will take twenty one percent longer to clean than you would estimate just using standard cleaning production numbers.

For instance, if, using standard cleaning production numbers, you estimated it would take a crew three and a half hours to clean this building you would now increase your estimate to 4.24 hours (1.21 X 3.5 = 4.24).

 Oh Good, Even More Math! 

Once you have your estimate of how long it will take to do the work multiply that number by your hourly labor rate. This gives you the labor cost for the job. Labor costs are around 70% of total costs so if you multiply that amount by 1.43 (1.43 * 70% = 100%) you will get a reasonable estimate of the total price you should charge.

For instance, let's say you figure your labor costs to clean a building once a week for one month is $595.00. You then multiply $595.00 by 1.43 to get a total monthly bid price for the job of $850.00.

 Warning 

While most people find that labor cost as 70% of total cost is a good estimate you might find yours are somewhat higher or lower. Adjust these numbers according to your own experience.

 It's a Little More Complicated Than That 

The examples used above are simplifications of the bidding process. In our manual, we go through nine steps to determine the bid price for an account (see the list below).

  1. Do your Walk Through (Site Inspection)
  2. Determine your labor cost for one clean
  3. Figure out what your total monthly labor cost will be
  4. Use your total monthly labor cost to estimate your total bid price
  5. Estimate total monthly cost of supplies
  6. Estimate your amortized monthly cost of cleaning equipment & tools
  7. Use your estimated bid price (from step 4) to determine how much of your indirect costs to charge to this bid
  8. Add direct costs (labor, supplies, cleaning equipment & tools) to indirect costs (office costs, insurance, advertising, etc) to find total costs
  9. Add in your profit margin to find your actual (not estimated) bid price


 Get a Bidding/Estimating Expert as your Mentor 

Well sure, great idea but it's probably a lot easier said than done.

Customer want to renegotiate after the agreement has been made?

There are no hard and fast rules when a customer tries to negotiate downward after the agreement. There is Latin term "quid pro quo" which means "something for something". Since the customer is trying to drop the price by 40% you could always reduce your crew size by one or two workers. Explain that you have other jobs needing attention and you will get the job done - it will just take a day or two longer. $31 an hour for fire restoration work is not out of line. Check with a local insurance adjustor or the "Blue Book" for pricing in your area.
Gary Clipperton
National Pro Clean Corp

govt and builder's contracts?

For city, county, and state contracts, phone the purchasing department of each. Request the RFQ (Request for Quotation) for all office cleaning bids. Ask to be placed on their automatic notification list. An Internet search of "government contracts" shows companies who claim they can help you with this. Keep in mind, the contracts are very exact and you will need competitive prices, an impressive bid packet, and references proving your experience. To prospect construction cleanup, drop your literature packet by each general contractor and ask for an appointment, or the name of the job superintendent who handles final-cleaning bids. It takes time to work your way in, but persistence pays off. Sometimes you can prospect at the job sites, but just be prepared to make it brief. While there, find out who the new tenants are and contact their manager about submitting nightly janitorial bid. Position yourself as one who makes free backup bids. It sharpens your skills and brings you closer to winning more contracts.
Gary Clipperton
National Pro Clean Corp.

    
Below, I've included a reprint of an old issue of my newsletter
The Cleaning Entrepreneur

February 04, 2003

The Cleaning Entrepreneur

Issue 13

James Nokes
James Nokes
Editor



http://build-a-business.com
Email address: jfntci@aol.com
The Cleaning Institute
409 Dutton Avenue
San Leandro, CA 94577

ISSN # 1538-5736


EDITOR'S NOTE

The International Sanitary Supply Association (ISSA) is a trade association of over 4,600 companies from 83 countries that manufacture and distribute cleaning products and equipment. They are the definitive source for all sorts of cleaning information and statistics. Below is a list of production times for many cleaning activities.

Let's dig in.

James Nokes
Author of: How to Start a Cleaning Company
(And Make It Pay!)


FEATURED ARTICLE

Back to top

ISSA Production Times

Updated 7/30/00

Times Based On 1,000 Sq Ft 

Minutes

To Clean

1,000 Sq Ft

Total

Sq Ft

Per Hour

Sweeping 
Sweep with 24" push broom 15.40 3,896
Sweep with 30" push broom 12.00 5,000
Sweep with 36" push broom 10.80 5,556
Sweep with 26  push sweeper machine 4.00 15,000
Sweep with 36" rider sweeper machine 2.50 24,000
Sweep with 56" rider power sweeper machine 1.00 60,000
Dust Mopping 
Dust mop 36"using mop head  4.80 12,500
Dust mop 48"using mop head  2.40 25,000
Dust mop 72"using mop head  2.00 30,000
Damp Mopping 
Damp mop 16oz mop head single bucket and wringer 14.40 4,167
Damp mop 24oz mop head single bucket and wringer 12.00 5,000
Damp mop 32oz mop head single bucket and wringer 9.60 6,250
Damp mop 16oz mop head double bucket and wringer 13.20 4,545
Damp mop 24oz mop head double bucket and wringer 10.80 5,556
Damp mop 32oz mop head double bucket and wringer 8.40 7,143
Machine Scrubbing 
Machine scrub 17"- 175 rpm with wet pickup 31.20 1,923
Machine scrub 20"- 175 rpm with wet pickup 27.00 2,222
Machine scrub 17"- 350 rpm with wet pickup 19.80 3,030
Machine scrub 20"- 350 rpm with wet pickup 16.80 3,571
Machine scrub 17"- Auto Scrubber 9.00 6,667
Machine scrub 21"- Auto Scrubber 7.80 7,692
Machine scrub 24"- Auto Scrubber 6.00 10,000
Machine scrub 27"- Auto Scrubber 5.40 11,111
Machine scrub 32"- Auto Scrubber 4.20 14,286
Machine Stripping 
Machine strip 17"-175 rpm with wet pick up 79.80 752
Machine strip 20"-175 rpm with wet pick up 75.00 800
Machine strip 17"-350 rpm with wet pick up 52.80 1,136
Machine strip 20"-350 rpm with wet pick up 45.00 1,333
Dry Buff / Burnish 
Dry buff/polish 17"-175 rpm rotary machine 30.00 2,000
Dry buff/polish 20"-175 rpm rotary machine 25.20 2,381
Dry buff/polish 17"-350 rpm rotary machine 19.80 3,030
Dry buff/polish 20"-350 rpm rotary machine 15.00 4,000
Dry burnish 20"-1000 plus rpm burnisher 6.60 9,091
Dry burnish 20"-2000 plus rpm burnisher 6.00 10,000
Dry burnish 24"-2000 plus rpm Propane Burnisher 3.05 19,672
Dry burnish 27"-2000 plus rpm Propane Burnisher 2.70 22,222
Apply Floor Finish
Apply floor finish using standard finish mop head 36.00 1,667
Apply floor finish using gravity-feed applicator 24.00 2,500
Vacuum Carpet Areas 
Vacuum with 12" upright 26.80 2,239
Vacuum with 14" 2 motor upright 18.50 3,243
Vacuum with 16" 2 motor upright 14.20 4,225
Vacuum with 18" 2 motor upright 17.40 3,448
Vacuum with 22" 2 motor upright 13.80 4,348
Vacuum with 28" 2 motor upright 10.80 5,556
Vacuum with 30" 2 motor upright 6.00 10,000
Vacuum with 30" 2 motor upright 6.00 10,000
Vacuum with 30" 2 motor upright 6.00 10,000
Vacuum with 30" 2 motor upright 6.00 10,000
Vacuum with 14" backpac system 8.10 7,407
Vacuum with 20" backpac system 7.50 8,000
Vacuum with 16" tank/canister  system 20.40 2,941
Vacuum with 20" tank/canister  system 16.80 3,571
Cleaning Carpet Areas 
Bonnet clean with 17"- 175 rpm machine 69.60 862
Dry clean, spread, agitate and vacuum 77.40 775
Extraction clean portable machine 16" tool 110.00 545
Extraction clean self-contained 16" head 29.00 2,069
Extraction clean self-contained self propelled 28"pickup 11.60 5,172
Rotary shampoo 17" - 175 rpm 60.00 1,000
Wall Washing
Painted walls (manual) 240.00 250
Painted walls (machine) 150.00 400
Marble walls (manual) 92.00 652
Ceiling Washing 
Ceiling washing (manual) 300.00 200
Ceiling washing (machine) 180.00 333
Furniture and Fixture Cleaning - Time shown is how long it takes to clean one each.
Air conditioners 0.30 n/a
Ash trays (desk) 0.25 n/a
Book cases (3-tier sec.) 0.30 n/a
Chairs 0.30 n/a
Cigarette stands 0.40 n/a
Couch 0.25 n/a
Desks 0.80 n/a
Desk trays 0.15 n/a
File cabinets (4 drawer) 0.40 n/a
Lockers 0.20 n/a
Radiators 0.30 n/a
Tables (medium) 0.50 n/a
Telephones 0.15 n/a
Towel dispensers 0.12 n/a
Towel disposal cans 0.40 n/a
Typewriter and stand 0.50 n/a
Wash basin (office) 0.60 n/a
Waste basket 0.50 n/a
Window sill 0.20 n/a
Venetian blinds std. Size 3.50 n/a
Restroom Cleaning
Cleaning commode 3.83 n/a
Door (spot wash both sides) 0.83 n/a
Mirrors 0.66 n/a
Sanitary napkin dispenser 0.16 n/a
Urinals 3.00 n/a
Wash basin-soap dispenser 3.00 n/a
Window Washing 
Single pane 125.00 n/a
Multi-pane 170.00 n/a
Frosted single pane 190.00 n/a
Opaque glass 50.00 n/a
Plate glass 35.00 n/a
Office partitions (glass) 110.00 n/a
Dusting Lamps & Light Fixtures 
Wall fluorescent fixtures 0.13 n/a
Desk fluorescent lamp 0.30 n/a
Table lamp and shade 0.58 n/a
Floor lamp and shade 0.58 n/a
Washing Fluorescent Light Fixtures 
Ceiling fixture (egg crate) 4' ea. 9.00 n/a
Ceiling fixture (egg crate) 8' ea. 12.00 n/a
Fabric Upholstery Cleaning 
Whisk or vacuum armless chair 0.50 n/a
Whisk or vacuum armchair 1.00 n/a
Whisk or vacuum couch 2.00 n/a
Shampooing armless chair 4.00 n/a
Shampooing armchair 7.00 n/a
Shampooing couch 20.00 n/a
Stairway Cleaning 
Sweep and dust 1 flight 15 steps 6.00 n/a
Damp mop 1 flight 12 steps 5.00 n/a
Scrubbing (hand)

20.00

n/a
 

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I recently came across a more recent version of ISSA cleaning data which you can find at: The ISSA 447 Cleaning Times
(This is a PDF file so you need to open it using your copy of the Adobe Reader. If you don't already have a Reader you can get one for free at: http://www.adobe.com)

Click Here to return to my hints page.



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